My head is full of ideas!

Author: Debra  //  Category: General, Marketing

On website improvements:
I am currently writing a web survey that will allow me to ask the people who visit our site what they like, dermatologist dislike, patient need, click and use.   When I started writing it I thought “Grand!  Input is a wonderful tool!” and then I started realizing what an incredible can of worms I was opening up.  Asking for hundreds of people to tell me what they want, what they like, what they dislike.  It nearly took my breath away.  But I’m ready for it.  I’m thickening my skin and I’m going to listen to all the comments I get through August and see if I can’t make something from the input that is even better than what I think I can do right now.

On assuring our members
I have been reading about the ways other credit unions have addressed the topic of the recent bank failures.  Yesterday I had an idea and created a poster for the branches to let our members know that they don’t need to take to stuffing their mattresses with their savings to feel secure.  I have buy-in from our CEO to write something I can put up on the web to help our members realize their in good shape.  It shocked me to discover that everythingCU is reporting that 66% of CU members don’t realize their money is insured, and insured with a fund that’s as strong or stronger than FDIC.

On marketing ideas
I’ve been out looking at other websites for inspiration.  I saw a program that used a drawing for a really cool prize to get people to refer friends and family.  We’ve offered money in a tiered program before with decent results, but nothing that would have inspired me.  I think that I’m a pretty decent representation of a member.  I’m not saying I’m ‘every member’ by any stretch of the imagination, but I’m in my mid 40’s with some disposable income, a retirement date in mind, a regular income, female, middle class and interested things that I might not actually purchase, but would enjoy.  The prize was a Fruit of the Month club subscription.  I would love that!  And I bet others would as well.  I am not that motivated by $5 or $10 or even $25 for a referral.  I can’t say why for certain, but I know I wouldn’t go out of my way to nudge friends and family to open an account with us for money.   But hands down I would for the chance to get a Harry & David fruit box for a few months!

I am also going to really push that we have something in place for graduating members in the spring of 2009.  I didn’t do an adequate job of selling this idea to management so that it was acted upon this year, but the more I think about it and the more I talk to people in other departments who would offer it, the more I am convinced that we have a need in our membership for this.  Right now I’m thinking of packaging a Visa and a First Car Loan along with a e.Rewards checking account.  I need to put together a sample package to take to management.

Lots of stuff rattling around up here!  Time to put it to use.


One Response to “My head is full of ideas!”

  1. Anne Says:

    I love the idea for graduating members in the spring of 2009. And you know what…..unlike the fly by the seat of our pants approach…it is never too early to start thinking about 2009. Spring of 2008 (beginning of May) Karen wanted to invite graduating seniors to one of the seminars (can’t remember which one). I called around to some of the area schools and the counselors basically said they would pass the information on to the students but it we were really too late. Some of the kids were already out of school. But anyways… When I graduated I did just that…….I opened up a checking with my open house money. Right after that I got my first visa. The bad part is that my credit union (lapeer community credit union) wouldn’t give me a visa because I had no credit. I ended up getting a capital card. I think we need to give students a $300 limit(without a cosigner). I think that is a risk ELGA can handle. A year later I got my car loan (with a cosigner). The sad part some of the kids don’t have anyone to cosign for them. That is why I think it is important for us to get them building credit with a small visa right away. Now I am *almost* 26 and purchased a house. I think the idea of bundling services is really great. We have so many people with just a few services… would really be great to increase our services per household.

    Another opportunity I see is the indirect department. I always think of this when I am processing loan payments at the front desk. I don’t know if it is just because these people are the ones who send in their loan payments…..but it seems to me that we have a lot of people with just a loan and a $5.00 savings. Do you know what the numbers are for that? Is that something in Raddon? I am definitely willing to learn anything you can teach me about Raddon! That is DEFINITELY something I am interested in!

    oh wow. This comment is now long. I love blogging. I need to be cut off from myspace, facebook, and livejournal. hehe.

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