Author: Debra  //  Category: Marketing

I love the work that I do. I am not ashamed to admit it. I am a marketer, hospital and I work in the financial sector. And I am not a villain.

In this time of the #Occupy Movement, about it it seems that people want to vilify everything that deals with both of those things.

Only, what I do is nothing to be ashamed of, and it makes me very frustrated when people make grand sweeping statements condemning marketers and/or bankers. The problems with corrupt practices that are out there are very specific and simply don’t apply to what I am involved with.

My eldest works as a graphic designer for a marketing firm. The company she works for only works for non-profit organizations. I love seeing the things she creates for women’s organizations, they Olympics, and animal protection collectives. I’m proud that her work helps fund some amazing efforts.

As a marketer, my job is to keep our name in front of the customers we serve and show them all of the products they can use to meet their financial goals and obligations.

We recently held a focus group where our customers told us that we aren’t doing a good enough job of telling them about all the things we offer. This came as such a surprise to me, because it feels to me like we are obnoxiously sharing information. But that’s not true. No matter how many places we put our message, some of our members will not get the information they want and need.

So it’s up to my team to learn how they want and need to hear our information. This is really a very cool thing…learning how people want to get their advertising.

We don’t try to sell customers a list of things we want them to have. We have a variety of products designed to help solve their financial needs and we need them to know we have these things.

Some people are hard to get through to because they work on misconceptions. Like something is too hard, to complicated, too time consuming, too unobtainable…and they aren’t, but in order to help them make the best decision, we need them to understand our products.

Something as simple as “your bank is charging you more on your credit card than we will. Transferring your credit card to a credit union will get you a better rate that you can pay off faster” seems so straight forward, but people feel it will be too hard to transfer, too time consuming, or that they have credit issues that would make us deny them. We would love to break those barriers down.

And that’s why I am constantly learning how to communicate with people in every medium. This is a very fulfilling part of work for me, getting to understand the minds of people.

So I make no excuses for what I do to make a living. I am proud to be doing what I am doing. And I get to earn a better than decent living doing it.

No excuses.

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